The creative process starts with the consumer - first understand what they are seeking from a better-for-you baked good. Then I meticulously seek out novel upcycled ingredients and allergy-friendly ingredients. I proceed to do a ton of test baking to finalize a healthier, delicious, and nutritious baking mix. I test these out with my Plant-Baked Squad Ambassadors. Finally, I work with a creative agency and photographer to beautifully capture this in packaging.
